FULL-SERVICE VIDEO PRODUCTION COMPANY, MN

The creative discovery session is an invaluable time for us all to get together and brainstorm ideas. Collaboration flourishes in this session. More than anything, it’s a fun process to throw some ideas against the wall — or whiteboard — or even post it notes. Whatever works for you. The idea is to create a safe and judgment free space so ideas can be heard by all.

As a video producer, I am a big fan of starting big, then we whittle down the story elements so that it touches on all your key talking points and supportive visuals. We discuss the mood and style you are going for — and more importantly

we discover the heart of the story.

As an award-winning video production company, Creative Soul Video has tremendous success in how we incorporate emotion into the story arc. The emotion is what we remember. Together, we discover the emotion (the juice) during the creative discovery session.

When I speak at conferences or businesses, I am often asked what my secret is to winning over 20 Emmys. Some people think it’s the fancy cameras, the big lights… I resoundingly believe it’s the emotion, the heart — or as I like to call it, storytelling with heart.

We integrate emotion into the story arc and create a beginning, middle and end. Sure, the gear is important, and we shoot with top-rated Sony mirrorless cameras, but at the end of the day, it’s the emotion that makes a story memorable and award-winning. I’ll die on that hill.

We go to where the heart beats and discover the best ambassadors that represent your brand. Ambassadors are the people who speak passionately about your brand. They pop on camera and speak with conviction. Sometimes the best ambassadors are not in the C-suite. We look for everyday characters who breathe life into the story.

The creative discovery session is vital when it comes to meaningful & compelling video production.